Gonzalo Matamala Ortiz

Global Agribusiness & Asia Market Strategy



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Executive insights on fresh produce, cross-border trade, and commercial strategy across Asia, China, Latin America, and the United States.





ABOUT






Gonzalo Matamala is an executive focused on fresh produce, agribusiness, and cross-border commercial development across Asia, China, Latin America, and the United States. Over the past 18 years, he has built market presence, developed customer relationships, and led commercial initiatives across key international fruit markets, with deep experience in Asia Pacific and Greater China.


His work centers on global market strategy, trade execution, product positioning, and long-term commercial growth in an industry increasingly shaped by shifting supply chains and evolving consumer demand.



EXPERIENCE





Frutura Asia

Executive leadership across Asia Pacific and China Fresh produce, commercial strategy, and market development



Giddings Fruit

General Manager

China & APAC Shanghai, China



ProChile

Head of Investment and Trade Beijing, China



Banco de Chile

International Financial Institutions

Santiago, Chile






EDUCATION





Quantic School of Business and Technology

Master in Business Administration MBA

USA


Tsinghua University

Master in Management

Public Administration

Beijing, P. R.China.


Universidad del Desarrollo

Bachelor in Business Administration

Santiago, Chile.





SKILLS






Global Agribusiness


Asia Market Strategy


Cross-Border Trade


Commercial Development


Fresh Produce


Route-to-Market


China & Southeast Asia


Latin America–U.S. Linkages


Leadership




Publications & CONFERENCES





Some of my publications and conference



Asia feeding Asia with Fresh Fruit



The next phase of Asia's fruit trade will not be defined only by what Asia imports from the Southern Hemisphere, but by how efficiently Asia supplies itself.



Blueberry Comitee



Member of the China Chamber of Commerce of Import & Export of Foodstuffs, Native Produce & Animal By-Products (CFNA)



Mindfood Club



Speaker at Business Conference Mindfood Club in China



El Mercurio - Revista del Campo



Industry Spokesman - China & Asia



International Fruit Conference



Panelist IFC



AsiaFruit Magazine



Talking Heads



London Business School



Panelist on 14th LBS China Business Forum



Produce Report



Article on plum market to china



Red Agricola



Cherry colapse in China due to rumors of covid



El Empresario



Column on fresh fruit market in china



Diario Financiero



Column on chilean Financial Times regarding local consuption



Diario Financiero



Column on chilean Financial Times regarding strong economic development



Diario Financiero



Column on chilean Financial Times regarding Economic recovery of China.



Fresh Plaza



Coverage on the sucessfull introduction of chilean nectarines to p.r.china.



SEAFOOD SOURCE



CHILEAN SEAFOOD PENETRATION IN CHINA, ON REGARDS TO SALMON AND LOBSTER.



ASIA FRUIT MAGAZINE



TALKING IDEAS ABOUT CHINA FRESH FRUIT INDUSTRY



Produce Report



China potential for club variety grapes



The Asset Magazine - China Construction Bank



RMB internationalization. potential for latinamerican operations in china.



PROCHILE - Trade Commsision of Chile



organic market overview in the chinese market



PROCHILE - Trade Commission of Chile



pork/swine market overview in the chinese market



CHINA LATINAMERICA OUTBOUND INVESTMENT



SPEAKER



EL MERCURIO



COMMENTS ON DOUBLE TAXATION AGREEMENT BETWEEN CHINA AND CHILE